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Built For Riders, By Riders

We're based in Oswestry, right on the edge of some of the most varied cycling terrain in the UK and we ride it constantly. Road, trail, gravel, commute.

That means when you come to us, you're not talking to a salesperson reading a spec sheet. You're talking to someone who's ridden the bike, knows the hills, and will tell you honestly whether it's right for you.

Book a Test Ride →
01

Real Expertise

Our team rides what we sell. We'll ask the right questions and match you to the right bike — not the most expensive one.

02

Shimano Certified

One of the UK's certified Shimano Service Centres. Your bike gets looked after by technicians who know it inside and out.

03

Nationwide Reach

Local shop feel, national reach. Order online or visit us in Oswestry — every bike is delivered fully built and ready to ride.

04

Test Ride First

E-bikes are a big investment. Come in, try a few, take your time. No pressure, no commission-driven sales.

Spread
The Cost

Get on your dream e-bike today with flexible finance options on all bikes over £500. Choose from 12-48 months. Representative APR from 0%.

Learn About Finance →
Save up to 42% on your new e-bike

E-Bike To
Work

The government’s Cycle to Work scheme lets you buy a new e-bike through your employer and spread the payments from your pre-tax salary — meaning you could save up to 42% on the price of a new bike.

1

Check with your employer — most large employers are signed up. Ask your HR team.

2

Choose your bike — come in or browse online. We’ll help you find the right one.

3

Get your voucher — bring it to us and we’ll handle the rest.